![]() ![]() That allowed them to achieve great results completely organically. The #talkpay movement tied directly into the company’s values – they’re passionate about transparency, and they had the receipts to back it up. The internet is awash with examples of brands and organizations that tried to crowbar themselves into trending conversations, with horrendously inappropriate results.īut Buffer took the time to find the right conversation before getting involved. They generated around 11,000 clicks and more than three times the engagement rate of Buffer’s typical tweets. Clearly, #talkpay was ultra-relevant, and they saw an opportunity to contribute to the conversation:Īfter getting a positive response – and plenty of engagement – from the first tweet, they scheduled some additional posts around #talkpay resources.īuffer’s #talkpay tweets ended up being some of their best-performing posts of all time. ![]() One of the company’s values is “ default to transparency.” That means Buffer goes out of their way to publish everything from their revenue and pricing to the salaries of their staff. So what does any of this have to do with Buffer? By early May, about 1,300 people had published their salaries. The movement garnered a lot of attention. Here’s an example of a pretty typical #talkpay tweet: For the uninitiated, it was started by programmer Lauren Voswinkel of the diversity-in-tech site Model View Culture to encourage fellow tweeters to share their salaries with the world. If you regularly hung around the Twittersphere in 2015, you might remember the #talkpay movement. ![]() Trending content didn’t get much of a look – until they jumped on exactly the right topic and saw fantastic results with content that provided more evergreen value But their content strategy was traditionally built around evergreen content. Be sure to check out Hopper HQ’s article on Hootsuite vs Buffer comparison to pick the right social media management tool for your specific needs Tools like Hootsuite and Buffer provide a kick-ass example of how to use trending content to your advantage. . Social media management tools provide the help you need to get started. Bonus points for being among the first to share or comment on this content – you may be seen as a trend-setter or thought leader. People are more likely to follow you and listen to what you have to say if you’re consistently sharing or producing quality content that your audience cares about, like Screen Shot for example. Staying on top of trending content gives you an edge. How to Leverage Trending Topics in Your Content Strategyīefore I start giving away my tricks of the content-finding trade, I’m going to explain why you should actually bother in the first place, and what to do when you’ve found it. Keeping up to speed on what sort of topics are (or are not) currently popular within your industry or niche.Finding interesting, relevant content to share with your audience (i.e.Getting inspiration for your own content production.There are lots of reasons you might want to find trending content, including: ![]()
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